These days, there is a lot of competition in the business world. Apart from the existing brands, several new companies come up every year, making it difficult for companies to stay competitive in the market and get more business opportunities. That is why business organizations use CRM software to automate their business operations and boost the overall results tremendously. Therefore, we will have a look at the 5 advantages and disadvantages of using CRM software for business operations.
Advantages of using CRM software
In simple words, Business Automation is a process in which companies tend to reduce their reliance on human labor and use machines, robots, software, and tools to get their work done easily and effortlessly on a low cost. The use of CRM software is considered as a right step taken in the direction of business automation. Its effective use allows companies to conduct the different business operations with a few clicks, manage staff, and save valuable resources. It also helps them to increase their productivity up to a great extent.
For different business assignments and works, you have to move from one place to another. So, it’s not possible for a company owner to sit in the office at all the times before a PC or laptop and take care of different business activities. These days, CRM systems are available online (on a cloud platform) and also have a mobile incarnation. It allows entrepreneurs to operate their business 24*7 from all locations and boost the profitability margin up to a great extent.
When your business expands with the rapidly growing customer base, manual billing and account become a headache for you. Under immense pressure, you are bound to generate inaccurate bills and invoices and face the music from customers. The use of a good CRM system is a good solution to all these problems. Generally, CRM systems are incorporated with a POS and different payment gateways. So, billing and invoicing becomes an easy task for you. It enables you to make transactions quickly by generating appropriate bills for customers & clients for the purchased products and services.
Automatic Tracking of Business Performance
- A large customer base,
- Sale of products and services on a daily basis,
- Improved Interaction with customers on a regular basis,
- More traffic to websites,
- Improved performance of the working staff,
- Stock inventory, etc,
When you commence a business, you dream about all these as soon as possible. It is possible to achieve ambitious business objectives if you tack the daily performance of your business on a daily basis. Generally, it is impossible for business owners to track their business activities due to their businesses. A good CRM system automatically saves data for all activities and help entrepreneurs to get important details at any time with a few clicks, making business tracking work an easier task.
When you place an on online order for the acquisition of goods and services from a specific company or brand, you always want to know the exact status of your order. A good CRM system delivers automated SMS and Email alerts for almost all activities and keeps both customers and service providers up-to-date about the exact status of the requested products and services.
Disadvantages of Using CRM software
CRM Systems Are Expensive
Although a good CRM software helps you a lot in business operation and allows you to boost the profit margins, but never neglect the holes it makes in your monthly budget. Most CRM developers ask you to use their CRM services by paying a fixed monthly, quarterly or yearly charge. Many individuals rush to the free CRM software for business automation.
Always keep in mind the free version of CRM software doesn’t help you when your business expands with a rapidly growing customer base. Apart from this, you would not like to use an expensive CRM software when there is a slump in your business for a considerable period of time as it would mean less income, but more expensive, making it difficult for you to arrange sufficient funds for daily business operations.
Let’s suppose a situation that the CRM software you are using stops working all of a sudden following any technical glitch and you happen to be a non-tech business person. Also, you are not able to receive the prompt technical support from its developers due to some reasons. In that case, your entire business activities will shut down. Your customers will flee way, which means a great loss to your business.
Despite the outlandish and hawkish claims made by the most CRM developers, always keep in mind that all web applications and software (CRM software is hosted on cloud platforms) are prone to different types of online attacks. Just one successful online hacking and forget about your important business data, customer’s details, and sales figures-all within a minute only.
Generally, most people don’t follow the required parameters while choosing a good CRM software and often end up selecting obsolete CRM software with no user-friendly interface. When you use such as CRM software for business automation, first of all, you have to train your staff how it use it properly. Just one wrong submission made by a trainee staff and get ready to bear big financial losses at any time.
If you end up choosing a lousy CRM Software with no scalability features, then it creates problems in business operation. Due to data overload, it starts to hang during use or crash on many occasions, which makes it mandatory for you to purchase expensive packages sooner or later.
The use of different CRM software is increasing with each passing day as they help business organizations in many ways. But, there are pros and cons of using a CRM Software, listed here above. Just weight them carefully and take a good decision accordingly.