Using a system that automates your sales process can bring plenty of benefits to your organization. However, a comprehensive sales automation system like bpm’online (www.bpmonline.com/crm/sales-force-automation) is much more than simply a software solution that automates your sales, as it can help you streamline most of your daily operations and significantly improve your operational efficiency, not to mention align your marketing and sales.
There are plenty of reasons for using a sales automation system and integrating it with your other tools, but the following are the most essential reasons to have in mind. If you decide to utilize a piece of software that will allow you to automate your sales process, make sure it has features that provide the following benefits.
360-Degree View of Leads, Opportunities and Customers
Having a 360-degree view of all your contacts will help you provide fast and personalized service. You will have all customer information centralized in one place, together with the entire history of customer interactions.
An SFA (Sales Force Automation) system will provide you with a unified database that you can also use to segment your customers by multiple parameters in order to form strong and long-lasting relationships with them. You can also seamlessly manage your leads and opportunities, capturing and tracking them on various channels. With a sales automation system, no opportunity will ever slip through your fingers.
Seamless Internal and External Communication
Having an SFA system in place will help you enhance all your communications, both with customers and your team. You can communicate with them directly from the system, as you can connect it to a particular VoIP service and integrate it with your email client, calendar and social media.
You don’t have to leave the system to make a call, send an email, or check your calendar to make sure everything is on schedule. Real-time communication and collaboration tools within the system will help you improve your efficiency and build a strong and coordinated sales team.
Accurate Sales Forecasting
One of the greatest advantages of a sales automation system is that it provides you with accurate reports and analytics regarding your future sales. It compares and analyzes various indicators across different time periods and estimates your future sales for a designated time period in just a matter of seconds.
This sales forecasting will also help your sales reps become more efficient and effective, since you can get a clear insight into their performance, which is one of the criteria for estimating your future sales, and effectively address their strengths and weaknesses.
There are a lot more benefits of an SFA system, such as field sales management, mobile sales, document flow automation, managing orders and invoices, to name just a few. Therefore, you should definitely consider implementing it, because the sooner you do, the sooner you will start enjoying the perks of sales force automation and improve your business substantially.