BPM services keep receiving top accolades for their agility and customer friendly interface. Business process management (BPM) helps integrate various areas of enterprise activities into a single process, as well as avoid spending additional time and efforts, while carrying out specific tasks. Bpm’online business solutions interconnect customer service, marketing, and sales. CRM (customer relationship management) may be a part of a BPM system helping enhance the cooperation between the company and its customers. Bpmonline CRM is an integral part of services offered online, which has been widely recognized by key industry analysts. Please, see Reviews of bpm’online CRM.
Most companies that have already checked the functionality of business process management services are considering their integration into their business processes. And the reasons for that are as follows:
- Helps improve customer service
- Segments customers by specific parameters
- Creates a unified data base of services
- Provides a unified interface for top management
- Enhances automation
CRM as part of BMP system
Customer relationship management can be characterized as a solution enabling companies to track their contacts, interact with customers, assist the work of sales departments, and do many other things to boost business operations efficiency.
While BPM takes care of company’s key business processes, CRM is targeted at specific functions/domains; it is especially helpful for professional sales persons, who seek to retain their existing customer and win over the new ones.
BPM system and CRM services
BPM as a service can embrace all possible areas of business; however, there are some specific areas, where most businesses need more updated tools in order to succeed.
- Company analytics
- Sharing of knowledge
- Organization of more effective work
- Communication management
- Project management
- Products and services management
Bpm’online offers its software as a service. For more details, please visit https://www.bpmonline.com/crm/bpm-as-a-service
BPM can make Big Data analytics easier to process. Business process management software can and should be used to streamline the process of data handling. Marketing and sales departments, insurance companies, HR, social media services should have tools that would enable them to make rapid analysis of incoming information. BPM systems operating in alignment with analytic tools can become a great asset in achieving this goal.
Obtaining detailed statistical information is an integral part of the decision-making process. BPM software has some type of analytics dashboard, which serves to display analytical information that comes in easily understandable reports. By reading statistics regarding processes and tasks, employees can receive vital information that helps them make necessary changes in optimizing their work.
Sharing of knowledge
All companies require systems to help transfer knowledge across them and educate their employees. Business process management has been designed to fill this gap. BPM utilizes a process designer that is leveraged to create a tool to communicate best practices and experience that a certain company has.
BPM offers effective elements to share knowledge, such as matrices, business process maps, and various online forms to transfer useful information across organization and train new employees. Business process mapping is a way to reflect what a specific business entity does, it is used to assign responsibilities and standards within that particular company. Matrices are used to display various aspects of organization’s activities.
Organization of more effective work
BPM as a service was designed with its main goal to make work more effective. BPM life cycle can be divided into several stages: designing, modeling, execution, control, and optimization. The last phase is very important as it helps actually optimize business processes by identifying potential or existing problems and define opportunities for all types of improvements.
BPM sees business processes as vital assets of a company and insists that they must be analyzed and developed in order to enhance company’s effectiveness. That is achieved through implementation of BPM techniques and tools.
Businesses often struggle to establish reliable lines of communication. There is one feature that distinguishes successful enterprises from the rest: well-defined communication patterns among its employees. BPM tools are implemented to ensure that tasks are carried out effectively. They provide employees with unified rules and techniques regarding decision-making patterns and processes, which make the cooperation easier.
Communication aligns company’s strategy with tasks and operational activities. It is vital that the company’s goals are communicated to all its employees to ensure everyone sees them the same way. BPM as a service helps businesses develop and communicate processes faster when new challenges or opportunities arise.
Companies will exercise better project management through BPM software. It is simpler as compared to the usage of other tools. Company employees responsible for project management will just have to build a master template once and then fill it with specific data for each task and start working. BPM tools are flexible enough to change variables whenever your task has changed. BPM solutions are actionable, which means that once you enter data into a project workflow, the system will instantly assign responsible people, and everyone involved in the project will know their tasks and deadlines.
Products and services management
Product management is still seen by many as the ability to handle inventory or manage the supply chain. However, as times change, business leaders begin to realize that this area involves not just the above mentioned activities but also interactions between a business and its customers. That is where CRM (customer relationship management) tools are helpful. They are not just product-centered, but are targeted at both existing and potential clients. At the same time, CRM tools for a service business are also based on effective outreach, such as creating and developing lists of customers.
A CRM tool can compile and provide data regarding customer: his/her location, gender, age, occupation, buying history, and others. Product management helps businesses empower their sales reps by means of providing them with updated product information.